Director of Marketing & Communications

Reports To: Chief of Enrollment, Marketing, and Parent Relations
Job Type: Full-Time
FLSA Classification: Exempt

Job Description:

The Director of Marketing and Communications provides strategic leadership and oversight for all marketing, branding, communications, and media initiatives of the school. This position is responsible for developing and implementing comprehensive strategies that strengthen the school’s market presence, increase enrollment, deepen parent engagement, and enhance community visibility.

The Director supervises a team of four marketing and communications professionals and works collaboratively with Enrollment, Advancement, Academic Leadership, Athletics, and The Arts to ensure mission-aligned messaging and brand consistency across all platforms.

Responsibilities and Duties:

Responsibilities

• Rapidly acclimate to the school’s history, culture, traditions, constituencies, and educational philosophy; develop a deep understanding of the school’s mission and community.
• Design and implement comprehensive marketing and communications strategies aligned with institutional priorities and enrollment goals.
• Ensure brand and messaging quality and consistency across all departments, activities, and events.
• Supervise the Marketing and Communications Department, providing leadership, direction, feedback, and professional development to a team of four.
• Partner with the Enrollment team to develop and execute strategies that increase inquiries, applications, enrollment yield, and long-term retention.
• Collaborate with Parent Relations to ensure proactive, consistent, and effective communication with current families.
• Under collaboration with the Chief of Advancement and Advancement team, develop and implement marketing strategies to support philanthropic initiatives including the Report of Appreciation, Warrior Fund, Golf Tournament, Auction and Gala, alumni engagement efforts, and other fundraising campaigns.
• Ensure consistent branding, compelling storytelling, and effective promotion across all Advancement communications and events.
• Oversee all internal and external communications, including:
• Website content and strategy
• Email communications and newsletters
• Social media platforms
• Online and digital advertising campaigns
• Videography and photography
• Publications (annual report, admissions materials, handbooks, promotional collateral)
• Plan and execute campaigns for school promotion, major initiatives, and community engagement.
• Monitor campaign performance, analyze data, and provide reports with insights and recommendations.
• Develop and manage the departmental budget, including vendor relationships and contract negotiations.
• Create and execute a plan that regularly places the school in local and regional media.
• Serve as the school’s primary marketing liaison to external media, stakeholders, and community partners.
• Review, revise, and update the school’s crisis communication plan as necessary.
• Support school events, including occasional evening and weekend activities.
• Perform related duties as assigned.

Other Responsibilities:

• Possess a strong Christian testimony and be an active member of a Bible-believing church.
• Attend faculty devotions and commit to prayer for the school community.
• Serve as a positive Christian role model to students and families and pursue Christ-like behavior.
• Be a responsible steward of the school’s resources and personally support fundraising efforts at a level as able.
• Maintain professionalism, confidentiality, and discretion in all communications.
• Engage in professional development to remain current in best practices related to independent school marketing, communications, and emerging media trends.

Qualifications and Skills:

Education

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Business, or related field (Master’s preferred).

Experience

• Minimum of 5–7 years of progressive leadership experience in marketing and communications.
• Prior supervisory experience required.
• Experience in an independent school strongly preferred.
• Demonstrated success in enrollment marketing, brand development, and media relations.

Skills

• Outstanding speaking, writing, and editing skills.
• Strong leadership and organizational skills.
• Analytical and creative thinker with the ability to translate data into strategy.
• Deep knowledge of marketing principles, digital platforms, and social media best practices.
• Experience managing multiple projects with shifting priorities and competing deadlines.
• Ability to develop, monitor, and adhere to budgets and production schedules.
• Proficiency in MS Office; Adobe Creative Suite (InDesign, Photoshop, Illustrator) preferred.
• Ability to perform quantitative analysis on marketing campaigns to evaluate effectiveness.
• Excellent interpersonal skills and ability to collaborate cross-functionally.
• Self-starter with high initiative, professionalism, tact, and diplomacy.
• Ability to problem solve and adapt quickly in a fast-paced school environment.

Physical Demands

While performing the duties of this job, the employee is regularly required to stand, walk, sit, use hands, speak, and hear. The employee may occasionally lift and transport materials up to 30 pounds. Evening and weekend work may be required for school events. The work environment includes both office settings and event-based activities.

Please apply at www.twca.net/about/employment and indicate position applying for in the appropriate field.